Sunfold Pantry
Fictional conceptBrand identity & packaging / Food
A sunny identity for an imagined small-batch pantry brand. Expressive lettering and illustrated labels make everyday rituals feel special.
Independent design, with feeling.North Carolina, USA
Thoughtful
by nature.
Distinctive identities and packaging for small brands with something good to share.
Explore the workA littlesunshine,
by design.
Featured concept / Sunfold PantryIdentity & packaging / 01
01 / Selected work
Good things.
Considered design.
An exploration of food and homeware brands, imagined with care.
Form & Field
Fictional conceptBrand identity & packaging / Homeware
A gentle, playful identity for an imagined ceramics studio. A wandering line brings a human touch to tactile, understated packaging.
02 / The studio
Small studio.
A thoughtful
point of view.
Hi, I'm Morgan, the designer behind Fernwick. From my studio in North Carolina, I create identities and packaging for independent food and homeware businesses.
I believe good design should feel like the people behind it. My approach pairs a clear point of view with warmth, making room for the little details that give a brand its character.
A little care goes a long way.
01
Thoughtful brand identities
A distinctive visual language that feels like you, from the wordmark to the smallest detail.
02
Packaging with personality
Considered design that gives your products presence, on a shelf and in someone's home.
03 / The journal
Notes from
the studio.
A place for thoughts on design and the pleasure of making things.
Making space for a little personality.
The most memorable detail is often a small one. An unexpected curve in a letter, or a line that wanders a little, can turn a tidy identity into something with feeling.
For the Form & Field concept, that idea became a loose, looping line. It gives the packaging a sense of movement while leaving the ceramics room to speak for themselves.
A warmer way to tell a brand's story.
A label is an invitation before it is an explanation. Color and lettering can offer a glimpse of what matters to a brand, even before the first word is read.
Sunfold Pantry explores that invitation through warm orange and illustrated landscapes. The aim is simple: to make a small everyday moment feel worth savoring.
Room
to grow.FERNWICK / STUDIO EXPLORATION
to grow.FERNWICK / STUDIO EXPLORATION
04 / The print shop
A little art.
A lot of feeling.
A space for Fernwick's future art-print collection, bringing a little of the studio into everyday spaces.
The collection is in the making. Prints will be available here when the shop opens.
Print shop coming soon05 / Say hello
Good things
start with
a conversation.
Have a food or homeware brand in mind? I'd love to hear about it when studio enquiries open.
Enquiries opening soon